Android Usage Data Only Tells Half The Story

by Rachel Baker on January 2, 2014

What’s the truth about Apple’s iOS vs Google’s iOS?  The data probably isn’t exactly what you may think it is.

If marketing is all about creating stories around a product, few CEOs are as good at storytelling as Apple’s Tim Cook. But that doesn’t mean the stories he tells are true.

At least, not as true as he’d like. Like any storyteller, Cook likes to cherry pick the data that suits his purposes best. For example, the big news over this holiday period has been, yet again, just how dramatically Apple’s iOS devices lead Google’s Android when it comes to usage for web browsing and shopping, as illustrated by IBM research. Based on past versions of this same analysis, Cook concludes that Android leads the “junk market” and that only iOS gets used while Android devices sit “in the drawer.”

But this isn’t what the data says. Not really.

Check out the remainder of the article here:
http://readwrite.com/2013/12/30/android-usage-data-only-half-the-story

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