Companies May be Able to Say If You Clip The Coupon or Like Us on Social Media, You Can’t Sue Us

by Rachel Baker on April 18, 2014

We first saw this article on theatlantic.com, and then followed links to NYTimes.com. We’ve quoted the NYTimes article because it seems a bit more detailed and informative, however, both articles are linked at the bottom. The NYTimes continues with a discussion about other companies who have adopted similar policies. Take a look at the article, you may be surprised.

General Mills, the maker of cereals like Cheerios and Chex as well as brands like Bisquick and Betty Crocker, has quietly added language to its website to alert consumers that they give up their right to sue the company if they download coupons, “join” it in online communities like Facebook, enter a company-sponsored sweepstakes or contest or interact with it in a variety of other ways.

Instead, anyone who has received anything that could be construed as a benefit and who then has a dispute with the company over its products will have to use informal negotiation via email or go through arbitration to seek relief, according to the new terms posted on its site.

In language added on Tuesday after The New York Times contacted it about the changes, General Mills seemed to go even further, suggesting that buying its products would bind consumers to those terms.

Read the whole article from The NYTimes here:
http://www.nytimes.com/2014/04/17/business/when-liking-a-brand-online-voids-the-right-to-sue.html?_r=1/

Read the whole article from The Atlantic here:
http://www.theatlantic.com/business/archive/2014/04/general-mills-facebook-sue/360826/

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