Consider the Carrot

by Rachel Baker on January 27, 2014

This is a fantastic article written by C.P. Gurnani, the CEO and managing director of Tech Mahindra, an information technology company with 85,000 employees. It was written from Davos, Switzerland, during the World Economic Forum. He is looking at the question of food waste, and how to rectify it in terms of attacking the food crisis as a global crisis.

This is a brilliant take on something so huge and difficult to understand. The problem makes more sense when you bring it down to a level everyone can understand. If you consider the carrot, then maybe you begin to contemplate solutions for improving the process of how a carrot gets from the ground to your table.

Consider the carrot. It is a hardy root vegetable, and when the temperature, humidity, and oxygen levels are right, carrots can last for months and months and months.

The problem is that they usually don’t. After being picked, and while being transported, carrots move from hot to cold, high elevations to low, sea to shining sea. The carrot breaks down within weeks, and it is rendered uneatable even before it reaches consumers.

The World Economic Forum identified the food crisis—when access to food and nutrition become inadequate or unreliable—as one of the top global crises. Part of the solution is reducing food waste rests in a globally integrated food chain. We are more connected than we have ever been, but the physical realities of how food travels is hard on food. Even within the US, a typical carrot travels 1,600 miles from California to Iowa. Time waits for no carrot.

Check out the remainder of the article here:
http://qz.com/170639/the-engineers-of-the-world-need-to-unite-and-solve-the-crisis-of-the-carrot/

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