THIS explains a rise in Type 2 Diabetes and Obesity

by Rachel Baker on September 23, 2013

Agressive marketing campaigns can and do hurt the health of a nation. It would be awesome if everyone actually had a conscience and thought about the consequences of their marketing actions on the future.

Here’s a fantastic story at Mother Jones from 2012 about how this actually happened.

…in 1976, a pair of executives from the Sugar Association stepped up to the podium of a Chicago ballroom to accept the Oscar of the public relations world, the Silver Anvil award for excellence in “the forging of public opinion.” The trade group had recently pulled off one of the greatest turnarounds in PR history. For nearly a decade, the sugar industry had been buffeted by crisis after crisis as the media and the public soured on sugar and scientists began to view it as a likely cause of obesity, diabetes, and heart disease. Industry ads claiming that eating sugar helped you lose weight had been called out by the Federal Trade Commission, and the Food and Drug Administration had launched a review of whether sugar was even safe to eat. Consumption had declined 12 percent in just two years, and producers could see where that trend might lead.

…the association recruited a stable of medical and nutritional professionals to allay the public’s fears, brought snack and beverage companies into the fold, and bankrolled scientific papers that contributed to a “highly supportive” FDA ruling, which, the Silver Anvil application boasted, made it “unlikely that sugar will be subject to legislative restriction in coming years.”

Here’s some of the advertising between the late 1950s – 1970s over the last few decades from the Sugar Association

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