When Nicotine Tastes like Candy

by Rachel Baker on February 26, 2014

Here’s a good article from Quartz about the kid-targeting market of the electronic cigarette industry. Its a short article, and as is true with most Quartz articles, there’s a few links to lead you to more indepth articles on the topic.

While electronic cigarettes are a better choice than their predecessors in terms of health—they don’t contain tobacco, or many of the other carcinogenic components of a traditional cigarette—they’re not harmless. Regulation is in the works, and it’s doubtful that e-cigs will continue to be so easy to buy for the underaged. But if e-cigarette makers don’t take care with their advertisements, they could be accused of the same child-targeted marketing that big-tobacco played with before regulators fought back.

Check out the remainder of the article here:
http://qz.com/177899/when-nicotine-tastes-like-candy-and-is-sold-online-of-course-kids-will-buy-it/

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